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Hair Sistas Logo - Snapchat's Home for Black Hair Culture

Snapchat's Home for Black Hair Culture...

Where hair, beauty, and trending style collide. Your front-row seat to Black celeb culture.

Hair Clips
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Girl with Tight Curls
Hair Accessories

About
Hair Sistas

Angel Reese walking the runway in a stunning Black hairstyle, featured on Hair Sistas Snapchat.

A Sparkrealm Creations Brand

Our Story

Hair Sistas celebrates the powerful intersection of hair, beauty, and fashion in Black culture. We deliver curated celebrity looks and emerging trends to a dedicated community, creating a trusted space for style and authentic brand partnerships on Snapchat Discover.

Example of a trending hairstyle featured on the Hair Sistas Snapchat channel showing a pixie cut with a platinum pink streak

Our Audience

Who We Reach

Discover the people who make Hair Sistas one of Snapchat’s fastest-growing beauty and culture communities. Our audience is engaged, trend-conscious, and deeply connected to the world of Black haircare, style, and celebrity influence.

Our Community

Dynamic. Diverse. Culturally Connected

Hair Sistas celebrates Black beauty in all its forms. Our followers come to us for daily inspiration, tutorials, and trending celebrity looks — and they stay because they trust our authentic voice.

Audience Snapshot

Our viewers are loyal, stylish, and highly engaged with beauty and lifestyle content on Snapchat.

  • 299K+ Snapchat followers (and growing)

  • 80% female audience

  • Core age range: 18–34

  • Primarily based in the U.S. Canada, and the Caribbean

  • Highly engaged with short-form video content

What They Love

Content That Connects

They celebrate representation of diverse hair textures and eagerly connect with Black-owned brands and cultural moments. This ongoing engagement is what keeps them coming back — and it’s precisely what makes Hair Sistas a trusted and influential voice in the beauty space.

The Proof is in the Engagement

High Completion Rates & Active Participation

The Hair Sistas community doesn't just watch—they participate. We consistently drive high completion rates and vibrant discussions, turning viewer interest into measurable action for our brand partners. For specific performance metrics and detailed campaign proposals, get in touch.

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Why Brands Partner With Us

High Engagement. Authentic Connection. Real Influence.

Our audience doesn’t just scroll — they act.  Style & entertainment trends on Hair Sistas drives real conversations and purchasing decisions in the beauty community.

We connect brands with a loyal audience who values authenticity, representation, and creativity.

Contact

Hair Sistas Logo - Snapchat's Home for Black Hair Culture

Reach out to us for any inquiries or to schedule a visit. We are here to assist you in finding the perfect workspace solution.

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