Media · Beauty · Culture — Est. 2022

Black beauty,
told with intention.

SparkRealm Creations is the house behind Hair Sistas and WigMatch, where culture, style and confidence are crafted for an audience of hundreds of thousands.

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Beyoncé on stage, long honey blonde waves flying, in a colorful printed bodysuit
Beyoncé · Photo: Raph_PH, CC BY 2.0, cropped

Our mandate

Culture first. Reach that's real. Style for everyone.

We create where Black hair, beauty and celebrity culture meet, and we open that world to the brands that respect it.

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The show

Hair Sistas

Snapchat's home for Black hair culture. 350K+ followers and hundreds of thousands of monthly viewers on Snapchat Discover.

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The shop

WigMatch

"Be hot and confident, just like the celebs, for LESS." 💅

Find the wig behind any celebrity look. These are our most-shopped looks right now.

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Let's create

Partnerships, sponsorships and collaborations.

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